Geographic sectionalization : - Potential customers be in a local, state, regional or national marketplace segment. If a substantive selling a product such as farm equipment, geographical pickle will remain a con factor in segmenting your target markets since their customers argon located in particular rural areas. While for retail store, geographic emplacement of the store is one of the most important considerations, in this gentle face city areas are preferred. Segmentation of customers establish on geographic factors are:- a. Region: - - Segmentation by unblemished / rustic / state / district / city. b. Size:- Segmentation on the cornerstone of size of a metropolitan area as per its nation size c. Population density:- Segmentation on the understructure of state density such as urban / sub-urban / rural etc. d. modality:- Segmentation as per climatical condition or weather. 2) demographic Segmentation: - Segmentation of customers based on demograph ic factors are:- a. Age ((dominant factor):- Segmentation is through on the basis of get along of person. exercise hulk has segmented its product according to antithetic ripen meeting of person. heavyweights product partition on the bases of age:- Titan created a sub brand, Fastrack. These watches are specifically for young, vibrant, and serene outgoing young generation.
While for erstwhile(a) person and professional it has created the steel series watches and also the famous, Sonata a. Income (dominant factor):- Segmentation is done on the basis of income level of a person. Exa mple of Titan watches can be citied such as ! Titan offered Aurum and Royale in the gold/ jewelry watch operate with bell ranges between Rs. 20000 to Rs.1 lakh. For middle segment, Titan offered Exacta range in stainless steel, aimed at withstanding the rigours of day by day life. There were 100 models in the range. Price ranges within Rs500-700. For the trine segment, Titan offered the Sonata range. The price range was between Rs.350 to 500 calculate car segment It is the...If you want to get a secure essay, order it on our website: BestEssayCheap.com
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