US Airways Group - Going Global Essay Example | Topics and Well Written Essays - 500 words

US Airways Group - Going Global - Essay Example US Airways cannot continue to depend solely on the US marketplace to achieve growth. Since the airline industry in an oligopoly the few firms that participate in this marketplace are very powerful. Currently the US airline industry is dominated by three players who combined control nearly 42% of the marketplace (Misra, 2010). The top three US airlines are Delta, American, and Southwest Airline. US Airways stands fourth in market share in the US marketplace. The company has reached at stage in its product life cycle that requires the firm to seek global expansion in order to achieve sales growth and optimize shareholder’s wealth. Once US Airways makes the decision to seek international expansion the managerial team of the company needs to develop a strategic plan to achieve the objective. The firm has to evaluate the corporation from the top down to determine whether the company is ready to penetrate other marketplaces. As an airline company the firm has to determine if the company has the proper infrastructure in place to achieve their goals. The most important machinery in the industry is the airplanes. The firm has to determine if it has enough airplanes available to s tart offering new routes outside the United States.