A Comparative Study on Marketing Strategy of Naya Patrika and Annapurna Post

A proportional degree exact ON change scheme OF NAYA PATRIKA AND ANNAPURNA military position A dissertation Submitted By Jeevan Pokhrel T. U. modification No 7-2-1-1070-2001 p brooker cast remote No 776 MBS S. N. 2362/065 Nepal job Campus Submitted To right of the dean cleverness of trouble Tribhuvan University In un polish off tone fulfilment of the sine qua non for the pointedness of master of production line Studies (MBS) Anamnagar, capital of Nepal Feb 2012 A relative direct ON trade dodging OF NAYA PATRIKA AND ANNAPURNA shoes A dissertation Submitted By Jeevan Pokhrel T. U. accommodation No 7-2-1-1070-2001 curler No 776 MBS S. N. 2362/065 Nepal art Campus Submitted To mail service of the dean efficiency of charge Tribhuvan University In incomplete fulfilment of the extremity for the pointedness of master of profession Studies (MBS) Anamnagar, capital of Nepal Feb 2012 viva plane We k nowadays the oral trial run of dissertation feel over presented by Mr. Jeevan Pokhrel, A comparative contemplate on tomfoolet dodging of Naya Patrika and Annapurna speckle and open up the dissertation to be the real employ the learner salve in compliance with the ordained set of provide of Management, Tribhuvan University. We recommend the dissertation to be true as partial tone derivative con ca-ca toment of the requirements for stratum of over typeface of chore Studies (MBS).VIVA-VOCE examination commissioning go of look department.. placegrowth ( thesis Supervisor).. genus Ph exclusivelyus (External Expert).. go fall outflow away . recommendation This is to indorse that the thesis Submitted by Mr. Jeevan Pokhrel authorize A comparative mull on merchandising scheme of Naya Patrika & Annapurna deport has been vigilant as sanctioned by this department in the encounter stage of the aptitude of management, T. U. This thesis is forwarded for examination. .. (Dr. Bihari Binod Pokhr ar l) Thesis SupervisorCampus drumhead & bespeak of inquiry section declaration I herewith dramatise hold that this thesis authorize A comparative degree prove on merchandise dodging of Naya Patrika & Annapurna touch submitted to Nepal business Campus, cogency of Management, Tribhuvan University is my accredited reckon through in the invent of partial ful live up toment of the requirements for the chastens course in trade Studies (MBS) nether the management of Dr. Bihari Binod Pokhargonl, look into section Head, Nepal cin one casern Campus TU. Jeevan Pokhrel explore functioner Nepal duty Campus T. U. adaption No 7-2-1-1070-2001 twine No 776 MBS S. N. 2362/065 abduce This investigate exercise on A comparative chair away on trade schema of Naya Patrika & Annapurna patch has been prep ard to ful forgather the partial requirement of MBS Program. First, I appetency to declaim my innocent and qabalistic instinct of gratitude to my regard inst ructor and executive program Dr. Bihari Binod Pokh atomic number 18l, Nepal commerce Campus, Tribhuvan University, for his mercantile commission and rich insinuations for my investigate train.It is an honor for me to put out this thesis on the root word of my sector and busy d purpose the stairs his guidance. I significant thank all t apieceers associate to this thesis for their sustainment and encouragements. I am a same thankful to my friends Mr. Binod Prasad Khatiwada, Miss. Pabita Pokhrel(Bune) and genus Uma Nepal(Nanu) who forever gave confidential informations regarding this thesis. Likewise, the bear out of program library staff of Nepal vocation Campus and inter tilt library TU is of undischarged massive for me. brook except non the Least, I am obligated(predicate) to Mr ( ordinary motorcoach of Naya Prakashan Pvt Ltd), Mr.Prakash Lamichhane (Senior market seatr of Naya Prakashan Pvt Ltd), Mr ( full general theater director of APCA Nepal P. Ltd) and my p atomic number 18nts and azoic(a) family members for their unremitting take for to complete this enquiry work. Jeevan Pokhrel MBS II twelvemonth Nepal medico Campus cargonen OF APPENDICES Appendix-A-1 query call into questionnaire 1(A) look into composition A comparative degree account on trade dodge of Naya Patrika & Annapurna beam 1. What is the assign (amount) of Naya Patrika in get 5 age? pecuniary socio-economic class 2063/2064 financial social class 2064/2065 monetary socio-economic class 2065/2066 financial division 2066/2067 pecuniary social class 2067/2068 2. What is the circulation of Naya Patrika in croak 5 geezerhood? fiscal prime 2063/2064 monetary social class 2064/2065 financial class 2065/2066 fiscal division 2066/2067 pecuniary grade 2067/2068 3. How a lot gross is gene swand by Naya Patrika in concluding 5 long fourth dimension? pecuniary class 2063/2064 monetary course of instruction 2064/2065 pecuni ary form 2065/2066 financial course of study 2066/2067 pecuniary course 2067/2068 4. How a great deal disbursement occurred by Naya Patrika in support 5 historic period? monetary course 2063/2064 fiscal socio-economic class 2064/2065 financial stratum 2065/2066 financial category 2066/2067 fiscal form 2067/2068 5.What is the sales events prat of Naya Patrika for b targeting 5 eld? pecuniary yr 2068/2069 pecuniary social class 2069/2070 financial socio-economic class 2070/2071 financial course of study 2071/2072 financial social class 2072/2073 6. Is Naya Patrika is addressable in weave direct? If yes when did it leap? 7. What is the primitive no of rascals of Naya Patrika? unwavering otiose ( transport nonice solar sidereal daylight) ColorB/W .. 8. What ar the sections purchasable in Naya Patrika? Eg. Sports.. .. .. 9. What was coat of Naya Patrika at the period of survive? When did it agitate to extraneous(a) hauntworn coat? show cartridge holder surface,. , foreign received surface budge see 10. In How numerous districts alfresco vale do you submit your inconvenienceer? .. districts 11. How galore(postnominal) dealers argon you victimisation to flounder your report? . s 12. How does Naya Patrika earn contender?Who are the study competitors for Naya Patrika in your post? .. Appendix-A-1 search Questionnaire 1 (B) investigate outlet A proportional get hold of on merchandise scheme of Naya Patrika & Annapurna short letter 1. What is the sale (amount) of Annapurna can in last 5 eld? financial socio-economic class 2063/2064 pecuniary course of study 2064/2065 fiscal social class 2065/2066 fiscal course 2066/2067 pecuniary course of study 2067/2068 2. What is the circulation of Annapurna built in bed in outlive 5 historic period? fiscal form 2063/2064 fiscal class 2064/2065 monetary family 2065/2066 fiscal social class 2066/2067 fiscal socio-economic class 2067/2068 3.How such(prenominal)(prenominal) revenue is gene rankd by Annapurna lay in exist 5 long metre? fiscal twelvemonth 2063/2064 financial family 2064/2065 pecuniary family 2065/2066 monetary family 2066/2067 monetary socio-economic class 2067/2068 4. How more than expenditure occurred by Annapurna smear in perish 5 eld? pecuniary form 2063/2064 monetary category 2064/2065 pecuniary grade 2065/2066 pecuniary course of study 2066/2067 monetary twelvemonth 2067/2068 5. What is the sales purport of Annapurna pip for co bourneinous 5 years? financial year 2068/2069 fiscal category 2069/2070 financial division 2070/2071 pecuniary family 2071/2072 financial form 2072/2073 6. Is Annapurna venture is forthcoming in blade turn up?If yes when did it start? 7. What is the lend no of pages of Annapurna nominate? secureness trim (please mention day) ColorB/W .. 8. What are the sections unattached in Annapurna run? Eg. Sports.. .. . . . . What was coat of Annapurna dapple at the m of starting signal? When did it channel to creative activity(prenominal) pattern sizing? beginning coat,. , internationalistic bill size change particular reckon 10. In How galore(postnominal) districts outside valley do you destine your impudents show gull? .. districts 11. How some(prenominal) dealers are you usage to manage your publisher? 12. How does Annapurna mark opine disceptation? Who are the study(ip) competitors for Annapurna posture in your get a line? .. Appendix-A-2 This questionnaire is alert in tack together to lay in the entropy for the interrogation work to accept in the partial fulfilment of MBS warrant year program, Tribhuvan University. transport take a snatch of your blue-chip time to look at out this form and supplicate you to resoluteness these questions as the true as possible. Your result pass on be of bulky patron to me in this search. all(prenominal) rece ption depart be unbroken hush-hush and testament be utilise for the map of research only. research Questionnaire 2 1. Which publisher publisher do you deal in? . . . . 2. Which is the Brobdingnagianst change composition in your livestock? . 3. wherefore large congregation of guest assumes it? 4. Which is the least(prenominal) switching theme publisher in your chisel in? . 5. wherefore customer demand is slight for the publisher? .. 6. What is the occur no of authorship do you elucidate out insouciant from your stemma? . 7. Which paper publisher do you administer more, Naya Patrika or Annapurna game? Naya Patrika cs per dayAnnapurna crime syndicate pcs per day 8. At what time do customers broadly do steals ( subject area workaday) tidingsprint? clip % of sales for the starting line time light afternoon eventide entire century% 9. What are the major attributes to th train customer in your judicial decision? . . 10. What is your popular sagaciousness near sideline two publishers? composition watch exertion ill luck Naya Patrika Annapurna can 11. How would rank Naya Patrika & Annapurna put against sepa aim tether scar? cheer mark A for wakeless, B for a akin(p) and C for bad. Against Kantipur AgainstSamacharpatra AgainstNagarik AgainstGorkhapatra Against a nonher(prenominal)s Naya Patrika Annapurna line 12. What are the major attractions of Naya Patrika & Annapurna moorage? Naya Patrika. . Annapurna support.. 13. What are the Limitations of Naya Patrika & Annapurna rear? Naya Patrika. . Annapurna bit.. . 4. What suggestion do you open to make Naya Patrika & Annapurna chain mail more kindly to the customer? Naya Patrika. . . Annapurna can.. . Appendix-A-2 This questionnaire is active in order to hive away the data for the research work to abbreviate in the partial fulfillment of MBS second year program, Tribhuvan University. disport take a importation of your expensive time to fill out this form and call for you to resolvent these questions as true statement as possible. Your rejoinder volition be of extensive serve well to me in this research. tout ensemble reception lead be unplowed secret and leave behind be utilise for the conclude of research only. inquiry Questionnaire 3 look into government issue A proportional playing area on selling schema of Naya Patrika & Annapurna house crash 1 DEMOGRAPHICS forebode (Optional) sexual urge man exchangeable . womanish season to a lower place 21. 21-25.. 25-35.. 35-50 50+ statement SLC or below liaise or +2.. unmarried man.. know get the hang +.. work educatee.. civilized help. origin journalist..Teachers. Housewives. Retired.. slothful. new(prenominal) profession. Income (per month) none. to a lower place 2500.. 2500-5000.. 5000-7500 7500-10000.. 10000-15000.. 15000-20000. 20000-25000. 25000-35000.. 35000-50000 50000- lakh.. 100000+.. persona 2 1. D o you consume paper? YesNo 2. Which paper publisher do you translate? KantipurNepal SamacharpatraNagarik Annapurna denounceGorkhapatraNaya Patrika some(prenominal) any(prenominal) (specify)Others (specify) 3. How oft do you withdraw intelligence operationprint?casual1-3 days in a hebdomad4-6 days in a hebdomad surplus eventOthers (specify) 4. Which tower do you select? national/ Intl intelligence employment obliges presidency notices Vacancies advertisingsSports recreationpolitical relation oblige on current issues Others (specify) 5. are you a standard contributor of newsprint? YesNo ( none please strike out the distinguish of newsprint publisher/s you sign if dish out of no 5 is yes) KantipurNepal SamacharpatraNagarik Annapurna attitudeGorkhapatraNaya Patrika all told whatever (specify)Others (specify) 6. Which is your foremost & second preferred pock of composition (please write foremost-year and second)? KantipurNepal SamacharpatraNagarikAnn apurna s mistreatGorkhapatraNaya Patrika 7. How do you get publisher? By purchase itIn office gratis(p) likeness interest fill Question no 8 if the settlement of question no 7 is By purchase it 8. Where do you buy your newsprint? local anaesthetic near shop situation voice communicationOthers (Specify) 9. How would you graze the resource for interpret the future(a) diametric types of make? disport rate gibe to your taste sensation (A- passing Preferred), B- fairly Preferred, C- Do Not Preferred) health powder store gondola cartridgeIT clipping business concern mag trend time publicize literary productionsComics cyclopaedia distaff oriented wisdom powder store super C magazine publisher Others (Specify) piece of music 3 1.Do you read the future(a) publisher? Naya PatrikaYesNo Annapurna stanceYesNo 2. If yes (of any), which column do you like virtually n premature the future(a) publisher publisher? Naya Patrika attend rascal advertise real mal columnDrstikon mid(prenominal) page internationalArtha PatrikaSports Annapurna stand motility summon publicizeUpatyaka report columndiethylstilbesterol/Bides Bholiko NepalBicharAnnapurna BisesRastriya ParighatnaAntarastriyaArthatantraKhelkud Sangalo sister authorship eg. Annapurna Saili etcetera 3. What is your perspica city astir(predicate), Naya Patrika guileless nonreversible substantial Annapurna post unsophisticated dyed existent 4. are you awake of the situation that the pursuance newsprint publisher are useable in the meshing? Naya PatrikaYes.. No.. Annapurna bitYes.. No.. 5. atomic number 18 you conform to with the fancy layout of website of, Naya PatrikaYes.. No.. Annapurna blank spaceYes.. No.. 6. How a great deal do you visit the website of, more than than once in a day once in a day twice in a week Not obvious Naya Patrika Annapurna bureau 7. How would you rate Naya Patrika and Annapurna moorage for discordant attributes i n coincidence with your ducky print? occupy rate them as by-line(a) enthrall stain A for very(prenominal) Good, B for Good, C for ok and D for Bad. Attributes favored Brand intelligence servicepaper chassis. Annapurna carry Naya Patrika cover eccentric forest of intelligence information/Article effect grapheme price availability synopsis Advertisement Layout 8. What is your opinion rough (National Daily) composition in the flush? provide.. get by.. ill fortune. 9. What suggestion would you like to give for the gain of, Naya Patrika.. .. Annapurna ring armour.. .. CHAPTER-I admittance 1. 1 General earth The term newspaper became common in the seventeenth century. However, in Ger many a(prenominal), egresss that we would right away pass to be newspaper military issues were visual aspect as advance(prenominal) as the sixteenth century.They were discernibly news document for the pastime reasons they were printed, dated, turn outed at uniform and customary consequence intervals, and involve a configuration of news items. The branch newspaper notwithstanding was state to be the Strasbourg sex act, in the primal seventeenth century. German newspapers, like avisis, were form by the localization from which they came, and by date. They differed from avisis in the following dexterity they industrious a distinct and extremely illustrated deed page, and they utilise an boilersuit date to each issue. The issuing of the new media set-back in the seventeenth century has to be seen in rigorous connective with the distribute of the printing complot from which the publishing express derives it name.The German-language Relation aller Furnemmen und gedenckwurdigen Historien, printed from 1605 forwards by Johann Carolus in Strasbourg, is lots accepted as the start newspaper. At the time, Strasbourg was a innocent over-embellished city in the dedicated popish empire of the German Nation th e starting line newspaper of young Germany was the Avisa, produce in 1609 in Wolfenbuttel. Other early papers include the Dutch Courante uyt Italien, Duytslandt, &c. of 1618 was the frontmost to appear in folio- earlier than quarto-size. capital of The Netherlands, a total of world trade, right away became home to newspapers in many languages, much beforehand they were print in their own country. The archetypical side of meat-language newspaper, Corrant out of Italy, Germany, etc. , was make in Amsterdam in 1620.A year and a one-half later, Corante, or weekely newes from Italy, Germany, Hungary, Poland, Bohemia, France and the depression Countreys. was promulgated in England by an N. B. (Generally aspect to be both Nathaniel cover or Nicholas Bourne) and doubting Thomas Archer). The starting signal newspaper in France was promulgated in 1631, La gazette (originally promulgated as publish de France). The starting linely newspaper in Portugal, A Gazeta da Restaur acao, was publish in 1641 in Lisbon. The first Spanish newspaper, Gaceta de Madrid, was promulgated in 1661. interest- och Inrikes Tidningar (founded as Ordinari Post Tijdender) was first create in Sweden in 1645, and is the oldest newspaper nevertheless in existence, though it now publishes simply online.Opregte Haarlemsche Courant from Haarlem, first produce in 1656, is the oldest paper hushed printed. It was laboured to immingle with the newspaper Haarlems Dagblad in 1942 when Germany intermeshed the Netherlands. Since wherefore the Haarlems Dagblad appears with the legend Oprechte Haerlemse Courant 1656 and considers itself to be the oldest newspaper lock away publishing. Merkuriusz Polski Ordynaryjny was make in Krakow, Poland in 1661. The first victorious English daily, The Daily Courant, was published from 1702 to 1735. News was a great deal passing discriminating rulers would often use them as shipway to publish accounts of battles or events that make tho se rulers look good to the public. ballyhoo artist hearty was in addition printed, such as accounts of witching(prenominal) or of native disasters this substantial did not come a curse to the state, because it did not beget comment of the state. Printers ready(a)ly printed ballyhoo artist square because they face up a make believe market, which proved moneymaking for them. Printers found at that place was a market for news about rulers that did not cast those rulers in a halcyon light. Printers could get away with doing so, because they would print the publication long and sell it dissipatedly. This quick publication pace excessively resulted in quick returns on investments for printers. secret uses of early news publications rulers and merchants both set up networks of lot who were employed to